By Alex Kurtagic | 1 Comment | 
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“I am Not Racist, but . . .”
from The Occidental Observer, June 7, 2009
Unity Mitford, Munich, 1937
. . . Effectively combating the anti-White mental poison will require us to mirror our enemy’s tactics through the development of a semiotic strategy our own — not for the enemy’s consumption, but for the emotional benefit of the “respectable” Whites whom the enemy have so thoroughly terrorized. Only then will the positive pay-off of pro-White dissidence become apparent to this self-effacing constituency. The data and the arguments already exist, and they are quite substantive; what is missing is the shiny packaging.
In the current cultural climate, in a society where power has its basis on money, it might seem impossible to elaborate a convincing semiotic strategy with which to sell pro-White dissidence to “respectable” Whites. When the masters of discourse have the power to frustrate the achievement of academic, professional, social, and economic status (i.e., the usual sources of social legitimization upon which self-esteem largely depends), attempting to suggest that incurring the wrath of these masters is likely to pay off might justifiably appear unrealistic and naïve. Few have the stomach to be martyrs or impecunious revolutionaries.
Yet, the fact is that Whites still possess a considerable demographic advantage, they still concentrate an enormous amount of talent, and they still control most of the wealth within their own traditional homelands: Enough opportunities exist within alternative networks, therefore, to remain economically active, and even enjoy material security, without subservience to the present political, academic, and media establishment.
Moreover, there are plenty of alternative networks — call them subcultures — that have successfully grown in demographic presence, economic power, and cultural influence, despite being defined, in some cases, by radically anti-establishment ideologies. The Black Metal music subculture, wherein I operate a record label, is an excellent example. The Neo-Folk music subculture is another. And the Martial Industrial music subculture is yet another. All, it should be noted, possess well-defined and highly stylized semiotic systems. . . . Read the whole article
Alex Kurtagic
Alex Kurtagic was born in 1970. He is the author of Mister (Iron Sky Publishing, 2009) and the founder and director of Supernal Music.
Another excellent article from Kurtagic, very simple but very insightful. Too many White-Right activists are good-natured and scrupulous windbags who forget how important it is to market a product with slick packaging.
Because White-Right activists are such moral and civilized people, they make the mistake of appealing to others ONLY by way of the moral high-ground, rhetorically-speaking. We should take a page from our Leftist-Establishment enemies, who are infinitely better at marketing than we are. We should never surrender the moral high-ground, but stylistically we SHOULD be risqué, Avant-garde, subversive, glitzy etc.