By Alex Kurtagic 3

Evolving into Consumerism — and Beyond It

Spent: Sex, Evolution, and Consumer BehaviorGeoffrey MillerNew York: Viking, 2009When I was asked to review this book, I half groaned because I was sure of what to expect and I also knew it was not going to broaden my knowledge in a significant way. From my earlier reading up on other, but tangentially related subject areas (e.g., advertising), I already knew, and it seemed more...